BENTONVILLE, ARK (AP) -- Some Walmart customers soon will be able
to sample a new discount item: Walmart's own brand of wine. The world's largest
retail chain is teaming up with E&J Gallo Winery of Modesto, California, to
produce the spirits at an affordable price, in the $2-5 range.
While wine connoisseurs may not be inclined to throw
a bottle of Walmart brand wine into their shopping carts, there is a market for cheap
wine, said Kathy Micken, professor of marketing at Roger Williams University in
Bristol, R.I. She said: "The right name is important."
So, here we go: The top 12 suggested names
for Walmart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays" [Kruse, Keith M] (Translated "Shit
of the Land")
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Wal-Mart Wine ..
1. Nasti Spumante
Actually my entry was "Sam's
Shiraz". The beauty of Wal-Mart wine is that it can be served with white meat
(Possum) and red meat (squirrel).